Think Differently → Different Outcomes - Why “Rare” Digital Enablement Is Now a Survival Skill

The AI era didn’t just speed up technology. It sped up consequences.

When the world is pouring trillions into IT and transformation, the organisations that win won’t be the ones with the most tools or polished policies — they’ll be the ones with the cleanest and clearest most coherent strategy, the sharpest execution, and the least self-inflicted “digital fog.” Gartner forecasts worldwide IT spending will exceed US$6.08T in 2026. And IDC forecasts digital transformation spend reaching ~US$3.9T by 2027.

So the spending is real. The urgency is real, but here’s the punchline: most transformations still fail.

McKinsey says 70% of transformations fail. BCG says up to 70% of digital transformations fail — and the odds improve dramatically when you treat it like a disciplined, end-to-end system instead of a tech shopping spree. PMI adds salt to the wound: 11.4% of investment is wasted due to poor project performance.

That’s why are Rare Innovation, that gap was built to close and be closed - clarity → capability → traction, delivered in a way normal humans (and their budgets) can actually sustain.

Below is the “why” — with the numbers — behind the Rare features you listed.

1) Think differently → different outcomes (because “more tech” isn’t a strategy)

In an exponential environment, the drift of strategic incrementalism now becomes denial that contributes to demise. If your strategy is a pile of initiatives, vendors, and “roadmaps” nobody remembers… you don’t have strategy. You have theatre. That’s why Rare leads with fast truth-finding and reframing - evaluate what’s real, what’s relevant, what’s waste, what’s risk, and what’s actually worth doing next and well. Because the data is blunt - failure rates stay high when organisations treat transformation as procurement instead of behavioural + operational design.

2) People-first “fight for fantastic” transformation (because adoption is the product)

AI doesn’t replace the need for people — it raises the standard for how well people are enabled while amplifying the imperfect traits of an organisation if treated as a policy toggle.

In that, Gallup estimates low engagement costs the global economy US$8.9T (9% of global GDP). That’s not a “culture” problem. That’s a performance and resilience problem.

And change management isn’t fluffy either. Prosci’s research shows projects with excellent change management are ~7x more likely to meet objectives than those with poor change management.

So “people-first” isn’t kindness (though it is decent). It’s the highest-leverage move available.

3) Modernisation without CapEx pain (because legacy drag is eating you alive)

Tech debt is a silent tax that compounds.

McKinsey reports CIOs estimate tech debt is 20–40% of the value of their technology estate, and many say a meaningful chunk of “new product” budget gets diverted to fixing debt instead. Meanwhile, cloud spend keeps surging. Gartner forecast public cloud end-user spending at US$723.4B in 2025 (up from US$595.7B in 2024) and expects 90% of organisations to adopt hybrid cloud through 2027. This is the economic logic behind Rare’s “zero-CapEx, consumption-based modernisation” pathway - stop funding the anchor, fund the outcomes. 

4) R365 momentum- decost and simplify the support experience (because complexity, managed-contracts and the ‘break fix’ approach is now a threat vector)

In the AI era, the biggest lie in IT is that “more tools = more capability.” For many organisations, the reality is uglier: a traditional MSP model built on break/fix gravity and multi-tool sprawl steadily eats time, margin, and morale — while starving the very work that actually compounds value (data foundations, security posture, automation, AI use-cases, and real operational redesign).

The market signals are loud: MSPs are under rising labour cost pressure, tool sprawl is endemic, and vendor consolidation is accelerating because fragmented stacks are operationally inefficient and risk-prone. The result is a treadmill: escalating cost-to-serve, increasing complexity, growing burnout, and a service experience that struggles to translate “support” into “progress.”

This is exactly why Rare is pushing R365 momentum: simplify the support experience, consolidate the stack, tighten security, and buy back “secure time” — the scarcest resource in the exponential age. With Consumption IT for Everything and a standardised, modern endpoint platform (including K365 where it fits), we shift clients away from time-and-materials madness into predictable, outcome-aligned enablement. Less vendor theatre. Less digital fog. More traction. More capability. And a faster path to AI that amplifies the organisation — not its chaos. 

5) Premium-grade devices + fleet uplift (because endpoints are where reality happens on the digital coalface)

In the AI era, devices aren’t just “computers.” They’re identity endpoints — and identity is where the fight is. Indeed, Microsoft reports 97% of identity attacks were password spray attacks. Their defence work also highlights how exposed organisations are to “attack paths” that lead to sensitive accounts.

Translation - if your workforce is running mismatched, under-secured, under-performing devices… you are basically asking attackers (and frustration) to move in.

6) Network and connectivity foundations (unsexy, essential, priceless)

If everything is digital, then outages are not “IT problems.” They’re operational failures.

ITIC reports that for over 90% of mid-size and large enterprises, a single hour of downtime now exceeds US$300,000. Uptime Institute reporting shows outages are getting more expensive too — 54% of operators said their most recent significant outage exceeded US$100k, and 20% exceeded US$1M. You don’t build an AI-enabled future on a flaky foundation. Full stop.

7) Security that holds up under pressure (without strangling productivity)

IBM’s 2024 Cost of a Data Breach Report put the global average breach cost at US$4.88M. Verizon’s 2025 DBIR notes compromised credentials are an initial access vector in 22% of breaches reviewed — and in basic web app attacks, 88% involved stolen credentials.

So Rare’s posture here is pragmatic: governance, access, visibility, control — but designed so people can still work at speed. rare-i.nz

8) AI with an operating rhythm (so you don’t upscale chaos)

AI value isn’t a policy statement. It’s behaviour, repeated.

A real-world study of a generative AI assistant showed ~14% productivity improvement on average, with ~34% improvement for novice/low-skill workers. And the World Economic Forum expects 39% of workers’ existing skill sets to be transformed or outdated over 2025–2030.

So the Rare loop matters: use-case → framework(s) → model → test → refine behaviour — turning AI into capability, not chaos with better grammar. rare-i.nz

The uplift: the point isn’t tech — it’s a better future you can actually reach

Rare’s bet is simple: clear strategy + people-first enablement + modern foundations + security + AI discipline + aligned partners beats “digital fog and puffery” every day of the week.

In the exponential age, the organisations that thrive won’t be the loudest. They’ll be the clearest — and the most consistent.

Think differently → different outcomes.Not as a slogan. As a system.