REALISING REAL BUSINESS POTENTIAL: DIGITAL TRIPLE LOOP

In this world of severe disruption, organisations are now seeking real and fresh digital strategy organised in comfortable, familiar and non-technical language, that translates to a network model capable of assisting firms to evolve with engaging and measurable transformative design and outcomes.

They are seeking real business-led digital partnering that helps firms shift business attitudes and mindsets as well as investment and procurement protocols to consumption based digital/IT); changing culture, behaviours and to achieve this engage workforces in a process of transformation; as opposed to being seduced into cost-first cloud technology propositions of meaningless jargon.

Standard or traditional IT propositions or engagements, built around breakfix or managed support IT (which often present a false impression of being a "digital strategy) simply do not do this as detailed in “Flipping the IT & Digital Proposition". Indeed these offerings simply entrench firms into significant cost, risk and exposure on both the firm and also on those that peddle them. There are also market level consequences.

However, avoiding gobbledygook, game-changing Triple Loop digital transformation enables organisations to leapfrog IT, investment, change and technical hurdles. Triple Loop enables firms o adopt digital in a staged, evolutionary and empowering manner that means ‘business’ and is realised in user-friendly and high-quality outcome terms including:-

• Strengthen business strategy & brand relevance

• Empower workforces & development

• Improve competitiveness and differentiate

• Understand and drive loyalty in customers

• Tap into new markets

• Increase quality and productivity with streamlined (and transformed) processes

• Deliver cost savings, growth & profitability

• Shift investment posture off balance sheet

With a highly accessible methods of entry, and digital-professional development, Triple loop helps and empowers organisations and professionals mature in digital-capability. Applied in a process that redefines principles, triple loop helps businesses to compete and differentiate by enabling them to renew existing experiences and by offering an unmatched and highly transformative journey or experience.

As put forward in “Emerging from digital doldrums: Triple Loop strategy", charting business trajectory and measuring performance in digital environments is fundamentally different to traditional business. Recognising this, the businesses that are triple-loop geared define strategy with intelligence geared for new types of customer and product experiences; and are the organisation that become renowned for empowering experiences with increasingly mobile -workforce – underpinned with real-time or near real-time information-to-hand for results driven strategy – regardless of locality.

Triple loop is the mechanism that enables organisations to guide themselves along a journey complimented by bringing together and make meaningful customer, business, marketing, operational &/or supply data which helps leaders, managers, work force operatives and stakeholders to make well-informed decisions, quickly, with precision and confidence.

Such intelligence helps organisations to quantifiably:

• Improve (and measure) operational effectiveness & efficiency

• Increased speed to market; lower costs

• Improve decision making, collaboration and productivity-quality

• Create satisfying and connected employee experiences

• Developing plans to enable Non-IT/Digital users to deliver new outcome

• Realise benefits by making meaningful, to workforces, data & intelligence

• Reduce and even transform IT budgets, technology quality

As an arguably defining difference between business success and failure, on top of a need to provide new digital and seamless customer experiences, employee work style expectations are also placing new dynamics on business. Talent retention and attraction issues are caught between the competing tension of only 18% of employees wanting to return to the office fulltime, yet 70% of employers wanting workforce back (in the office). This means unusual configurations for workforce contracts which means investing in digital operations for/from home, remotely &/or on the road. The quality of a firm’s digital work experience (investment, direction and capabilities), therefore, is now as an increasingly important and determining factor of a firms own strategic prowess. This new measure of external environment conditions is drives and is counterpoint to talent retention, attraction; with related renumeration and life-style offerings.

Often known as Hybrid operating models, this means workforces rely on firms to establish cloud-based environments, with 79% of firms investing in automation, fast becoming a core symbol of the modern small to medium digital business-enterprise (and the testimony of worker-satisfaction). Examples include establishing new and systems that facilitate the customer experience as well seamless management of the customer &/or product supply quality, measurement, efficiency and erosion of costly human error.

Accordingly - establishing automation, quick-conferencing, application-availability and in-hand performance insights for customers, supply chain, operations and work forces (regardless of locality) will increasingly be the key to unlock growth outcomes, sales, cost savings

As such, empowering business users to connect a variety apps, processes and to self-serve data (on their own) is a dynamic that requires considerable thought noting a 62% global rise in ransomware attacks between 2019 & 2020.

To address this, firms should not embrace cyber-security solutions as the sole and or end-point of digital. Instead, human-solutions for digital benchmarking the professional competencies and organising the learning development of workers, to devise &/or manipulate basic-code or data-magic techniques, as one example, is key for frontline cyber-management as much as it is driving outcomes, retaining employee and driving long-game digital journeys

Enterprise digital success is therefore no longer just about driving employee performance to meet retrospectively devised and narrow ‘results’, it is about rethinking the thinking and creative capabilities of the human, how this shapes the role each plays, the services the design and fulfil and then – the technology enablement of a modern workforce(s). The era of sporadic investment, race to the bottom or price based technology choices is over.

This is important as the modern workforce comes to expect the same level and quality of connected work-experience as they get in their personal lives.

Given this, the old idea of “productivity” has been fundamentally usurped by performance measures for quality and the interplay of strategic, business and operational facilitation. These go hand in hand with work-to-cloud service collaboration, insight and automation facilitates where such effective action-outcome measurement, adaptability and success – are counterpoint to effective work-design that takes in a greater external environment context.

Accordingly - effective business, customer and work-force collaboration occurs when parties have the correct and complete information they need, to hand, to make effective decisions and in a timely manner. Action occurs when A to Z processes required are set up with simplicity and occur seamlessly among participants (&\or cloud-services). Business-centred digital is, therefore, about transitioning a traditional business to digital, maintaining continuity amid improved operational efficiency and that follows a customer- centric culture.

Whether insight-driven data, intelligent-file/folder access, authorised application availability &/or automation, Triple Loop enables businesses to link up internal departments, supply and customers; and helps them collaborate meaningfully and effectively.

The very nature of triple loop also promotes transparency, speed to decision making &/or collaborative engagements, even approval processes.

Coupled with only ‘race-to-the-top’ hardware and software principles, triple loop strategy is, therefore, pivotal to digital transformation success. Triple loop is about assisting organisations to break free from their single or double loop, traditional or silver-bullet paradigms. Triple loop helps firms to map their current, entire and future environment, as a business, in order to depict growth, cost savings and optimal digital effectiveness. In doing so, the Triple loop empowers leaders, owners, managers, and workforces to develop the digital competencies and traits necessary for long game and evolution digital success.